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Mad Men's Jon Hamm is New Voice of Mercedes-Benz

Print versions of the green message — without Jon Hamm’s voice, of course — will be appearing in April issues of magazines,  and in top newspapers on April 22, which is Earth Day.

2010 Mercedes S400 Hybrid Luxury Sedan

2010 Mercedes S400 Hybrid Luxury Sedan

Mercedes is spending piles of green to give us the green message on top TV shows, including ”American Idol,” “CSI Miami,” “Late Night with David Letterman,” “Law & Order SVU,” “Today” and “24.” Plus, such cable outlets as Bravo, CNN, Discovery, HGTV, National Geographic, USA and on ESPN’s “SportsCenter”.

Hamm’s new association with Mercedes-Benz could cost AMC’s Mad Men one of its major sponsors.  For the last couple of seasons, Mercedes arch-rival BMW has been a primary sponsor of the hit show.  Will it continue?  I’m predicting no.  I’m predicting Mercedes will replace BMW. 

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