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Nissan Sponsors Lance Armstrong Professional Cycling Team

“Team vehicles and new technologies play a key role in the success of any professional cycling team and we look forward to using Nissan products as we race around the world,” said Armstrong.

 

“There’s a powerful alignment between cycling enthusiasts’ interests and Nissan’s in terms of performance, durability and sustainability – whether their favorite ride has two wheels or four,” said Nissan marketing VP Christian Meunier. 

This is not the first time Nissan is an athletic supporter (sorry, but I could not resist that pun).  Nissan already sponsors the Sports Illustrated College Football and Rodale Fitness programs.  

There are more than 21 million cyclists in the United States and the 40 million cycling fans that attended live events around the world in 2009.  To learn more about how to get started cycling, or improve your skills, check the website Cycling for Boomers, written by Grace Lichtenstein, a long-time professional journalist and dedicated amateur cyclist.

 

 

 

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January 10th, 2010 | Tags: | Category: Adventure Travel, Electric Cars, Safety and Health

4 comments to Nissan Sponsors Lance Armstrong Professional CyclingTeam